If you were thinking of purchasing a property, would you want to see any properties new to the market 24 hours before the general public can on Rightmove? I definitely would!

Our Earlybird campaign allows properties we instruct to be published to your website first – 24 hours before they are available on the portals. This means the public relies on your website, which has a huge number of benefits.

Your audience can also sign up to Earlybird alerts, meaning that any new properties will be sent in an automated email daily, again before they are live on the portals, so they have priority when it comes to enquiries.

So, why do this?

It benefits your leads

With the number of people who apply to either rent or buy a property, in the end, there can only be 1 person that gets it, everyone else is left to look for another property. The good news is, that we have gathered some valuable informations here:

• We can safely assume that they are interested in seeing other properties
• We know the area they are interested in finding a property

Instead of those leads potentially being lost to competitors, wouldn’t it be a better idea for your agency to show them other properties they may be interested in?

Better still, showing them properties, before they are released to the portals?

The people who sign up to our Earlybird list, get access to the newest properties before they are submitted to the portals. We further use this in our marketing to incentivise people to sign up to your Earlybird emails, both on the Sales and Lettings side.

Our best practices

These are our best practices if you want to set up an Earlybird list.

Delay your properties to portals

Get a list of your properties, in your CRM/(whatever it’s called). You then want to delay these going to the portals for 24 or 48 hours, giving those that are part of your earlybird list exclusive early notifications of new properties on the market.

Separate properties based on location

If you have multiple offices that operate in different locations, you will want to give people the option of choosing which area(s) they want to receive. This will allow you to send separate lists of properties based on location and help retain and better focus your emails to what the leads want.

Schedule for the best time

Depending on how often you list new properties, will depend on how frequently you send the emails. If you only list a handful of new properties a week, you may only send the Earlybird emails weekly. However, if you get new listings everyday, you may want to send daily emails with the latest properties.

As for the best time to send during the day, there is no specific advise, as this will vary, depending on where you are based and the people receiving the emails. One thing we can advise though, is sending the email with the list of properties either in the morning around 7:00am, so it’s the first thing they see when they check their emails. Alternatively around 6:00pm in the evening, so that it’s the first thing they see when they get home.

Email campaigns

Once you have your properties and the frequency you are sending the emails, you now need to create the email. Make sure that it has an image of the property, the location, a brief description and a link to it on your website. Make sure to also include the office address and contact details.

Website Timer

We decided to include a timer on the properties on our website. This counts down how long the viewer has to make an enquiry before the property is available to the general public on the portals.

So far we have had great feedback from our Earlybird campaign, and is a great unique selling point in our pitch.

For any further info contact us.