4 ways to Optimise Your Form Conversion Rate

Ensuring you get the most out of your Agent Response software is crucial for the success of your lettings branch. This best practice guide will provide you with the foundational steps to optimise your usage and conversion rates. Our target is to achieve a conversion rate of 20 to 30% from enquiries to form completions. Let’s dive into the key strategies.

In this blog post…

• Enabling the Credit Score Question
• Turning Off the 24-Hour Reminders
• Adding Team Members to the ‘Contacts’ Dashboard
• Turning On ‘Call Response’ for Qualified Leads

1. Enable the Credit Score Question

Integrating the credit score question into your enquiry form is a powerful way to manage your leads effectively. By enabling this feature, you can keep your form conversion rate around 30%. This prequalification step is essential for filtering out unqualified leads, reducing your overall workload, and focusing your efforts on high-potential clients.

2. Turn Off the 24-Hour Reminders

For letting branches, it’s advisable to turn off the 24-hour reminders. Given that you’ll already be receiving a sufficient number of leads to rent out properties, this feature is more beneficial for sales agents. By disabling these reminders, you can streamline your notifications and prevent unnecessary clutter in your workflow.

3. Add Team Members to the ‘Contacts’ Dashboard

Adding your team members to the ‘Contacts’ dashboard can significantly enhance your branch’s efficiency. This feature shifts the focus away from individual email inboxes, allowing you to see and manage all activities online. Additionally, you can export data for further analysis, providing valuable insights into your branch’s performance.

How to Add Team Members:

• Navigate to the ‘Contacts’ dashboard.
• Add team members and assign appropriate roles.
• Utilise the dashboard to monitor and manage branch activities.

4. Turn on ‘Call Response’ for Qualified Leads

Activating the ‘Call Response’ feature can elevate your service quality for qualified leads, especially when your lead volumes are around 30% or below. This feature ensures that when someone completes a form during your opening hours, the system will automatically call you and, upon your approval, connect you directly to the lead. This real-time interaction can significantly improve your customer service and lead conversion rates.

How to Turn on ‘Call Response’:

• Go to the ‘edit office’ settings in your Agent Response software.
• Locate the ‘Call Response’ option and enable it.

By implementing these best practices, you can ensure your letting branch operates at peak efficiency, ultimately driving higher conversion rates and better managing your lead pipeline.

If you’d like to learn more about making the most out of your Agent Response account, read our blog post, 3 Reasons why you should review your Agent Response account regularly, and book a call with Mike