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August 17, 2023

Selling Sunset: My Top 3 Learnings from Jason Oppenheim

byThe Agent Response Team The Agent Response Team

Recently I had the pleasure of joining the Property Academy with Peter Knight & Josh Phegan for their annual ‘Blue Sky’ event to Los Angeles.

There were many highlights, but perhaps the most surreal was an audience with Jason Oppenheim from Netflix’s Selling Sunset…

Jason is an ex-lawyer who quit his job to join the real estate industry and has built an impressive career as the founder of the Oppenheim Group and star of the hit Netflix show “Selling Sunset.”

During my audience with him, I learned valuable lessons about entrepreneurship, leadership, and the ever-changing landscape of real estate. Here are my scribbles and a précis of my top 3 learnings:

1) It takes 10 years to become an overnight success

In Jason’s case, this may be nearer 20. Whilst he has the perception of a great lifestyle and successful business, this has been the culmination of many years of hard work and humble beginnings.

2) Focus on branding & marketing

As hinted at above. Jason plowed back the bulk of his profits and income back into building his brand. This has empowered him to build a virtuoso cycle of attracting and retaining better quality listings, clients and agents.

3) Delegation

To steal from MoneyPenny’s Joe Swash… ‘Only do what only you can do.’ Jason walks the walk with this. He is still out pitching for listings and has 6 assistants, each one focused on a different set of tasks.

In fairness to Jason, he came across really well and was remarkably insightful on a number of topics. Anyway, if you can read my scribbles, below are all my notes and some action shots of their new offices!  If you fancy a chat to hear more feel free to drop me a line or book a call directly into my diary.

Enjoy,

Mike

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