• blog
  • Selling Sunset: My Top 3 Learnings from Jason Oppenheim

August 17, 2023

Selling Sunset: My Top 3 Learnings from Jason Oppenheim

byThe Agent Response Team The Agent Response Team

Recently I had the pleasure of joining the Property Academy with Peter Knight & Josh Phegan for their annual ‘Blue Sky’ event to Los Angeles.

There were many highlights, but perhaps the most surreal was an audience with Jason Oppenheim from Netflix’s Selling Sunset…

Jason is an ex-lawyer who quit his job to join the real estate industry and has built an impressive career as the founder of the Oppenheim Group and star of the hit Netflix show “Selling Sunset.”

During my audience with him, I learned valuable lessons about entrepreneurship, leadership, and the ever-changing landscape of real estate. Here are my scribbles and a précis of my top 3 learnings:

1) It takes 10 years to become an overnight success

In Jason’s case, this may be nearer 20. Whilst he has the perception of a great lifestyle and successful business, this has been the culmination of many years of hard work and humble beginnings.

2) Focus on branding & marketing

As hinted at above. Jason plowed back the bulk of his profits and income back into building his brand. This has empowered him to build a virtuoso cycle of attracting and retaining better quality listings, clients and agents.

3) Delegation

To steal from MoneyPenny’s Joe Swash… ‘Only do what only you can do.’ Jason walks the walk with this. He is still out pitching for listings and has 6 assistants, each one focused on a different set of tasks.

In fairness to Jason, he came across really well and was remarkably insightful on a number of topics. Anyway, if you can read my scribbles, below are all my notes and some action shots of their new offices!  If you fancy a chat to hear more feel free to drop me a line or book a call directly into my diary.

Enjoy,

Mike

More Of Our Recent Articles

Lettings Engine
Kind, Clear Declines | The Lettings Engine

The Power of Saying “No” – Kindly, Clearly, Automatically Not every lettings applicant will be the right fit. But no one deserves to be ignored. In lettings, you’re often flooded with enquiries, far more than you can realistically progress. And while it’s easy for the “no’s” to slip through the cracks, leaving someone without a… Continue reading Kind, Clear Declines | The Lettings Engine

The Agent Response Team
The Agent Response Team November 20th, 2025
Be First, Automatically

The lead came in at 9:13.Your call back was at 9:14. That’s all it took, one minute faster than anyone else, and you won the instruction. In today’s market, that minute matters more than ever. Sellers don’t wait around, they go with the agent who acts first. And in a world where everyone’s inbox is… Continue reading Be First, Automatically

The Agent Response Team
The Agent Response Team November 6th, 2025
When Tenants Need Help — and Your Team Is Overwhelmed

The inbox is full.The phone keeps ringing.And somewhere in that queue of 63 new enquiries, there’s someone just trying to find a home. Each message isn’t just a lead. It’s a person looking for answers. A family hoping for a fresh start. Someone caught in the limbo between searching and settling. And then there’s your… Continue reading When Tenants Need Help — and Your Team Is Overwhelmed

The Agent Response Team
The Agent Response Team October 31st, 2025
Estate Agency CRM
Your next instruction is already in your database

You’ve built a great estate agency. The boards are going up, your team’s running hard, and the portal listings are humming. But despite all that activity, there’s often a quiet frustration that lingers in the background — the sense that your CRM is full of opportunity you’re not quite tapping into. Your database holds years… Continue reading Your next instruction is already in your database

The Agent Response Team
The Agent Response Team October 15th, 2025

Tips and Insights

Subscribe to The Agent Response blog

Sign up to get the latest resources and guides to help estate agents streamline their processes, improve client relationships, and achieve greater success