December 7, 2021
Landlords once were lost, but now are found! The latest research suggests roughly 1 in 10 sales applicants self-identify as landlords.
The industry has always seemed to find landlord leads as the most elusive, it turns out, they are simply hidden in plain sight.
Shropshire-based firm Nock Deighton has significantly grown their lettings book organically in recent months by unleashing the power of enhanced automation.
Chairman Michael Nettleton says, ‘We have worked incredibly hard on the culture of the business and reinforcing the importance of successfully growing our managed book.’
Nettleton continues, ‘We are utilising our in-house technologies in the form of ‘Agent Response’, to ask the simple questions of every sales applicant. Rich pickings for mortgage, conveyancing, and relocation leads. Asking if they are currently a landlord is simply the cherry on the cake.’
As an industry, we are notorious for not making the most of one of our most valuable assets, our databases. By combining simple lead nurture plans in combination with first-class customer service, Nock Deighton are unearthing more than 100 fresh landlord leads a month.
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