Finding qualified leads is crucial for closing deals. That’s why we analyse conversion rates across major property portals like Rightmove, On The Market, and Zoopla. This month, we dive into June’s numbers to see which platforms deliver the most engaged leads.

Rightmove: King of Conversions

Rightmove reigns supreme in June, boasting a near 50% conversion rate (lead to completed form). This means nearly half of all leads from Rightmove took the next step by filling out our pre-qualification forms (lettings) or enquiry forms (sales). This suggests Rightmove users are likely further along in their property search and more serious about talking to an agent.

On The Market: A Rising Star

On The Market shows promise with a solid 37% conversion rate. While trailing Rightmove, it signifies a significant portion of On The Market leads are interested in moving forward. With their recent investment by CoStar, a major industry player, it’ll be fascinating to see how On The Market’s conversion rates evolve and how Zoopla reacts to this growing competitor. Could this be the spark that ignites a price war among portals, with each fighting for agents’ business through lower fees?

Zoopla: Room for Improvement

Zoopla comes in at 25%, indicating potential for growth. This could be because Zoopla users are at an earlier stage in their search. However, with Silverlake as their owner, a company with deep pockets similar to CoStar, it’s unclear if Zoopla plans to seriously challenge Rightmove’s dominance. While content with second place now, a potential shift to third due to On The Market’s rise might not be tolerated. With these three giants in the game, could we see a price war erupt, with each portal lowering fees to attract agents?

If you’re ready to turn portal leads into conversions, we’re here to help. Book a demo with Mike to see how we can help manage your leads.