• blog
  • If Eisenhower was an Estate Agent…

July 7, 2022

If Eisenhower was an Estate Agent…

byThe Agent Response Team The Agent Response Team

The Eisenhower matrix is a productivity, prioritisation and time management framework designed to help prioritise you and your business workload.

Let’s take a moment to look at this through the eyes of an estate agent…

The matrix breaks down into four quadrants. Let’s take a look at them one by one…

‘Do’ – Tasks that are both Important & Urgent

Doing involves all of the busy stuff the agents are so so successful at. Viewings, valuations, offers, property maintenance, dealing with people, answering enquiries the whole shooting match. This is an incredibly seductive and rewarding quadrant in which a lot of our success is defined in the short term. But we as agents also have to balance our time accordingly across the other three quadrants, as spending too much time in ‘Do’ mode can actually be self-defeating.

Let’s look at the next quadrant…

‘Delegate’ – Urgent but not Important

The art of delegation doesn’t come easily to everybody.

But let’s think of it this way. If you were to set yourself an hourly rate at which you would sell your time. If you can get people to perform tasks below that hourly rate, then it will be my suggestion you look to delegate them in order for you to focus on the higher-value activities that really drive your business.

Quadrant three…

‘Schedule’ – Important but not Urgent

It’s probably fair to say, we as an industry typically spend the least amount of time in this quadrant, and it is arguably the most important. For firms to take the time to create a vision, values, business plans, training, resourcing, and forecasting, all of this sits firmly in ‘Scheduling’. If you were to look at the typical Property Academy member I would argue whilst they have an incredible ability to ‘Do’, their secret sauce and that of many other successful agencies is their ability to allocate the right amount of time into the ‘Schedule’ quadrant.

The final quadrant is that of ‘Delete’ and I have amended it slightly to also include ‘Automate’.

‘Delete / Automate’ – Not Important and Not Urgent

With the rising cost of minimum wage and the seductive nature of time-wasting activities like clicking refresh buttons and menial tasks. It is really crucial that we as agents approach these time and resource-sapping activities with extreme prejudice. If we can’t eradicate them from our business, then at the very least we need to automate them!

With my Agent Response hat on, we have dedicated our time and energies to performing a huge amount of this agency-specific automation on your behalf, allowing you to spend the time in the right quadrants of your business.

There is a wide range of these automation ideas covered throughout our Blog page.

If you’d like to learn more please don’t hesitate to give me a call.

Michael

More Of Our Recent Articles

Lead Management
Is This the Future of Lead Management for Estate Agents?

Let’s be honest…managing leads, responding to enquiries, and keeping properties moving can feel like an endless cycle of admin. For your team, time is precious, and every missed opportunity can mean lost revenue. That’s why we created Agent Response; a powerful automation tool designed to streamline your processes and help your agency run more efficiently.… Continue reading Is This the Future of Lead Management for Estate Agents?

The Agent Response Team
The Agent Response Team March 25th, 2025
Letting Agent's Survival Guide
The Letting Agent’s Survival Guide: Handling 142 Enquiries Per Let (Without Losing Your Mind!)

The lettings industry is as busy as ever. With demand soaring, agents are handling a staggering number of enquiries for every property. But here’s the real challenge: how do you respond to everyone, filter out time-wasters, and focus on the best tenants, without working 24/7? At Agent Response, we’ve seen first-hand how overwhelming this can… Continue reading The Letting Agent’s Survival Guide: Handling 142 Enquiries Per Let (Without Losing Your Mind!)

The Agent Response Team
The Agent Response Team March 18th, 2025
Smart Forms
The Lead Loss Trap: Why Your Website Isn’t Converting

One of the most common challenges estate agents face is website integration; ensuring that their online presence effectively connects with their other systems. Without seamless integration, valuable leads can be lost, client enquiries may go unanswered, and operational inefficiencies can arise. At Agent Response, we offer a powerful solution to this problem: high-value smart forms… Continue reading The Lead Loss Trap: Why Your Website Isn’t Converting

The Agent Response Team
The Agent Response Team March 12th, 2025
Pre-Qualification
Smart Pre-Qualification: The Key to Faster Lettings and Happier Tenants

Every moment spent chasing unqualified tenant enquiries is a moment lost on securing reliable tenants and keeping landlords satisfied. This is where tenant pre-qualification becomes essential – ensuring that your team are engaging with prospective tenants who are serious, suitable, and ready to move.   How to Implement a Strong Pre-Qualification Process   1. Use… Continue reading Smart Pre-Qualification: The Key to Faster Lettings and Happier Tenants

The Agent Response Team
The Agent Response Team March 6th, 2025

Tips and Insights

Subscribe to The Agent Response blog

Sign up to get the latest resources and guides to help estate agents streamline their processes, improve client relationships, and achieve greater success