• blog
  • How to make the most out of your ValPal leads

July 6, 2021

How to make the most out of your ValPal leads

byThe Agent Response Team The Agent Response Team




If you aren’t already familiar with The Valpal Network, it is a vendor and landlord lead generation tool for Estate Agents in the UK. If you already use the tool, you will know how valuable the data it generates is. Full name, address, and contact details of a homeowner interested in knowing the sales value of their property- and even better; they have chosen your Estate Agency not only to gain the data but to also provide their data to.




If you are familiar with ValPal, you will know how valuable this data is. Full name, address, and contact details of a homeowner interested in knowing the sales value of their property- and even better, they have chosen your estate agency to gain this information.




But if the lead doesn’t initially convert, do you have anything planned to nurture the potential vendor, and keep your agency at the forefront of their minds?








This is where Valpal X Zapier X Mailchimp comes into play.





We have previously written about creating a Mailchimp automated journey to nurture any potential vendors you have. ValPal is integrated with Zapier- an online automation tool that can create ‘zaps’ between data from thousands of apps. One of the options is creating a zap from ValPal leads to any of the other available apps. In this instance, we will be showing you how to create a zap between Valpal leads and Mailchimp.




Firstly, it is important to know that ValPal is not a public app; it is available by invitation only so don’t panic if you can’t find the app on your account. The best way to get started is to contact your account manager and ask for a Zapier invitation.




Once accepted, click ‘Create a Zap’ and choose ValPal as the trigger app. For the trigger event, select the option ‘New Lead’. You will then be required to log in to your Valpal account, and the trigger on your last lead will be tested.















In the next section, choose Mailchimp as your action app, and then select ‘add/update subscriber’. Again, you will then be required to log in to your Mailchimp account.










From here, you can choose where you would like the leads to go within your Mailchimp audience, and then test the action to make sure the data appears where you’d wish it to within Mailchimp.






Once the zap has been set up, all data from your Valpal leads will automatically be added to your Mailchimp audience. What you choose to do next with this information is up to you.






We recommend creating an automated journey with the objective being to nurture users, which the potential vendors will be entered into after submitting their information to Valpal. You can then track email activity and find out how warm your leads are.






It is important to note, whichever tag is required to be entered into the automated journey in Mailchimp needs to be added to the ValPal zap. For example, if the Mailchimp journey is created to include all contacts tagged ‘Sales’, you will need to make sure the leads going into Mailchimp are also tagged ‘Sales’.






If you have any further ideas on nurturing your leads, we would love to hear them! Email [email protected]









More Of Our Recent Articles

Lettings Engine
140 Enquiries. Zero Burnout. One Lettings Engine

In lettings, communication isn’t just admin,  it’s service. Every enquiry is from someone searching for a home. Every message you send (or don’t send) shapes your brand, your relationships, and your results. But with inboxes overflowing and teams already stretched, how can letting agents keep communication fast, consistent, and,  most importantly, human? The answer: systems… Continue reading 140 Enquiries. Zero Burnout. One Lettings Engine

The Agent Response Team
The Agent Response Team July 1st, 2025
Work Smarter
The End of Portal Reliance: Sell Smarter, Not Harder

Most estate agents still follow the same pattern: win an instruction, polish the listing, and wait for Rightmove or Zoopla to do the heavy lifting. But in 2025, smart agents are taking a different approach. They’re not just relying on the portals. They’re building something far more valuable, their own buyer lists.   Why Relying… Continue reading The End of Portal Reliance: Sell Smarter, Not Harder

The Agent Response Team
The Agent Response Team June 17th, 2025
Sales Engine Goldmine
Your CRM Is a Goldmine…Start Digging

In estate agency, timing is everything. That instruction you missed last week? It wasn’t because your team wasn’t good enough. It’s because you were busy, and the lead slipped through the cracks. The truth is, most agents are sitting on a goldmine. But it’s not buried in Rightmove or Zoopla. It’s in your inbox. Your… Continue reading Your CRM Is a Goldmine…Start Digging

The Agent Response Team
The Agent Response Team June 16th, 2025
Sales and Lettings Leads
Why Sales and Lettings Leads Deserve Their Own Universe

Unlocking the Potential of Sales and Lettings Leads: A Guide for Estate Agencies   As an estate agency, you know how valuable every lead is. But not all leads are created equal. Sales and lettings leads come with different challenges and opportunities. Imagine if you could optimise each type of lead to maximise conversions and… Continue reading Why Sales and Lettings Leads Deserve Their Own Universe

The Agent Response Team
The Agent Response Team May 26th, 2025

Tips and Insights

Subscribe to The Agent Response blog

Sign up to get the latest resources and guides to help estate agents streamline their processes, improve client relationships, and achieve greater success