• blog
  • Estate Agents Marketing Funnel

May 11, 2021

Estate Agents Marketing Funnel

byThe Agent Response Team The Agent Response Team

A marketing funnel is an essential part of your Estate Agent’s marketing strategy, built to analyse the success of leads being converted. The model allows you to visualise the customer journey, from the awareness stage, through to consideration, then finally, decision.

Awareness

The first stage of the marketing funnel is awareness. This is where a consumer first becomes aware of your brand due to the efforts you have been making, therefore enter the funnel. This could be down to a current campaign, or consumer research and discovery including; blog posts, social media, and direct mail. 

The awareness stage can be measured by the following in Estate Agency: Rightmove detail views, social media reach, your website traffic, and Google ranking (SEO). These numbers should be high, and although the consumers don't bring much value, they are essential to provide action further down the funnel.

Consideration

Once the consumer is aware of your Estate Agents, and they take further action to show they are interested in what you have to offer, they funnel through to the consideration stage. This is often where leads are generated, and they submit permission to receive more information about your agency. 

The consideration stage is a great opportunity to contact the consumer directly and begin forming relationships. Consumers in the consideration stage can be measured by email campaign subscribers, instant valuation submissions, social media followers, enquiry forms submitted on your website, and any other goals your business may have. 

These figures will be significantly smaller than the previous stage, as the funnel filters out any consumers that haven’t taken further action, therefore can be dismissed.

Decision

Following the consideration is the decision stage. This is the point where consumers understand your estate agent, and what it has to offer, and they are ready to decide whether they want to use your services. Measures include pre-sale valuations/ market appraisals, pre-rental valuations, new instructions, or any other business goal which is likely to end up with a monetary transaction. 

Once again, figures in this stage will be considerably smaller than in the previous, however, all of these will be incredibly valuable to the business and can be used to work out leads generated compared to those who entered the funnel.

More Of Our Recent Articles

Lettings Engine
140 Enquiries. Zero Burnout. One Lettings Engine

In lettings, communication isn’t just admin,  it’s service. Every enquiry is from someone searching for a home. Every message you send (or don’t send) shapes your brand, your relationships, and your results. But with inboxes overflowing and teams already stretched, how can letting agents keep communication fast, consistent, and,  most importantly, human? The answer: systems… Continue reading 140 Enquiries. Zero Burnout. One Lettings Engine

The Agent Response Team
The Agent Response Team July 1st, 2025
Work Smarter
The End of Portal Reliance: Sell Smarter, Not Harder

Most estate agents still follow the same pattern: win an instruction, polish the listing, and wait for Rightmove or Zoopla to do the heavy lifting. But in 2025, smart agents are taking a different approach. They’re not just relying on the portals. They’re building something far more valuable, their own buyer lists.   Why Relying… Continue reading The End of Portal Reliance: Sell Smarter, Not Harder

The Agent Response Team
The Agent Response Team June 17th, 2025
Sales Engine Goldmine
Your CRM Is a Goldmine…Start Digging

In estate agency, timing is everything. That instruction you missed last week? It wasn’t because your team wasn’t good enough. It’s because you were busy, and the lead slipped through the cracks. The truth is, most agents are sitting on a goldmine. But it’s not buried in Rightmove or Zoopla. It’s in your inbox. Your… Continue reading Your CRM Is a Goldmine…Start Digging

The Agent Response Team
The Agent Response Team June 16th, 2025
Sales and Lettings Leads
Why Sales and Lettings Leads Deserve Their Own Universe

Unlocking the Potential of Sales and Lettings Leads: A Guide for Estate Agencies   As an estate agency, you know how valuable every lead is. But not all leads are created equal. Sales and lettings leads come with different challenges and opportunities. Imagine if you could optimise each type of lead to maximise conversions and… Continue reading Why Sales and Lettings Leads Deserve Their Own Universe

The Agent Response Team
The Agent Response Team May 26th, 2025

Tips and Insights

Subscribe to The Agent Response blog

Sign up to get the latest resources and guides to help estate agents streamline their processes, improve client relationships, and achieve greater success