If you’re using the Agent Response Payment Platform, you’re already equipped with a powerful tool for collecting payments easily from buyers and sellers. But the real value goes beyond convenience, it’s about unlocking new income streams and optimising what you’re already offering.

An Agent Response customers recently trialled different pricing for one of their buyer-facing products, and uncovered a simple but powerful truth:

🟡 There’s a “Goldilocks zone” for pricing.

• When a product is too cheap, buyers hesitate, question its value, or simply forget to pay which ends up causing unnecessary back-and-forth.

• When it’s too expensive, buyers push back or drop off altogether.

• But at the just-right price, they simply pay…no hassle, no resistance.

And when that happens, you’re not just covering costs, you’re generating consistent, scalable revenue.

Case Study: The Buyers Compliance Administration Fee

One standout example is the Buyers Compliance Administration Fee, offered by Shropshire Estate Agent Nock Deighton.

This fee is a perfect example of just-right pricing. At £75, it’s low enough to feel reasonable to buyers, yet high enough to clearly reflect the work and compliance it covers. Because it’s priced correctly, buyers don’t push back or question it, they can see the value immediately, especially as the service is transparently itemised through the Agent Response Payment Platform.

The Buyers Compliance Administration Fee covers:

• Administration involved with agreeing to a purchase

• Property revisits

• Sales progression

• Liaising with mortgage lenders, legal representatives, and surveyors

• Arranging professional property inspections

• Identification checks required under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017

This means:
✅ Buyers get transparency and smooth progression (for just £75)
✅ Agents ensure compliance while reducing admin load
✅ Revenue is generated upfront and non-refundable

It’s a simple product with clear value: buyers understand exactly what they’re paying for, and agents capture income that scales with every transaction.

Why This Matters for Your Estate Agency

If you’re already using Agent Response Payments, you should be testing and optimising your product pricing. Whether it’s compliance services, buyer or seller packs, premium add-ons, or moving support, the tools are already built in.

And if you’re not yet offering products like the Buyers Compliance Administration Fee, now is the perfect time to start.

Want to Learn More? Let’s Chat

Do you want to explore how to roll out revenue-generating products like this? Book a call with our team. We’ll walk you through what’s working for other agents and help you set up your own high-performing products.

And if you’d like some inspiration, check out how other agents such as Bradleys, Nock Deighton, and Sarah Mains are already using the Agent Response Payment Platform to unlock new income streams.

💬 Stop chasing small payments. Start scaling your income, one smart product at a time.