Most estate agents still follow the same pattern: win an instruction, polish the listing, and wait for Rightmove or Zoopla to do the heavy lifting. But in 2025, smart agents are taking a different approach. They’re not just relying on the portals. They’re building something far more valuable, their own buyer lists.   Why Relying… Continue reading The End of Portal Reliance: Sell Smarter, Not Harder

In estate agency, timing is everything. That instruction you missed last week? It wasn’t because your team wasn’t good enough. It’s because you were busy, and the lead slipped through the cracks. The truth is, most agents are sitting on a goldmine. But it’s not buried in Rightmove or Zoopla. It’s in your inbox. Your… Continue reading Your CRM Is a Goldmine…Start Digging

Unlocking the Potential of Sales and Lettings Leads: A Guide for Estate Agencies   As an estate agency, you know how valuable every lead is. But not all leads are created equal. Sales and lettings leads come with different challenges and opportunities. Imagine if you could optimise each type of lead to maximise conversions and… Continue reading Why Sales and Lettings Leads Deserve Their Own Universe

Last week, we had the pleasure of attending the ICG Conference at the Etihad Stadium in Manchester. Packed with forward-thinking agents, practical insights, and sharp conversations around everything from AI to compliance, the event was a brilliant reminder of just how fast our industry is evolving. At Agent Response, we were proud to showcase how… Continue reading What We Learned (and Shared) at the ICG Conference 2025