October 28, 2024
From Overwhelmed to Streamlined: The Story Behind Agent Response
How it Started
After working together on several projects, Leon and Mike (the founders of Agent Response) sat down to tackle a unique challenge at Mike’s six-branch estate agency: “too many letting enquiries.” It may seem like a good problem to have, but when multiple leads come in for a single property, managing each one becomes overwhelming. Many of the leads were time-wasters—low-quality prospects who weren’t genuinely interested, difficult to reach, or didn’t meet the letting criteria.
That’s when Leon, who was running a technology development company at the time, partnered with Mike to create Agent Response. The goal? Filter out poor-quality leads. Starting with the principle that anyone serious about letting a property should provide the necessary information to the agent, they developed a system that automates the early stages of lead management, while still preserving the personal touch that sets a great agent apart.
How it Developed
This initial solution evolved into Agent Response, now handling both sales and lettings enquiries. For lettings, it’s all about smart automation that delivers quality leads to agents. For sales, the approach shifts: the system nurtures leads and highlights opportunities, helping estate agents showcase their value.
Whether the enquiry comes through email or phone, the key is moving it forward—not just relaying a message. The system ensures that:
- For lettings, low-quality leads are filtered out.
- For sales, leads are nurtured and the agent’s value is highlighted.
- Every lead is delivered to the agent with complete details, ensuring efficient follow-up.
In its first month, Agent Response was met with overwhelming success—every agent who saw it signed up, and with a 99.8% customer retention rate, the team is proud to be making a positive impact on the industry.
Our Future
We’re committed to providing low-cost, high-impact solutions for letting and estate agents. By leveraging technology thoughtfully, we solve real problems faced by agencies like ours, and we’ll continue to develop tools that empower agents to succeed.
